The role of common sense in marketing and communications.
Stefan Engeseth Publishing.
2007. 175 sidor.
In his book Stefan Engeseth has succeeded in creating: simplicity, clarity, perfection. Using simple, yet thought provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humour to tickle the imagination and to shed new light on the role of common sense in marketing and communications.